Who?

We, Ethical&SEA, are a specialty store holding a variety of ethical products.

We, Ethical&SEA, are a specialty store holding a variety of ethical products.


In a modern society filled with material wealth,
we have the freedom of choice.

In a modern society filled with material wealth,
we have the freedom of choice.

At the same time,
we are challenged to intentionally choose the life we live.

At the same time,
we are challenged to intentionally choose the life we live.

There is a principle held by Native Americans that
"the decisions we make today should result in a sustainable world seven generations into the future."

There is a principle held by Native Americans that
"the decisions we make today should result in a sustainable world seven generations into the future."

Like them, we think about our future generation
as we make choices in this moment.
Doesn't it make you feel good about yourself to make such self-less choices?

Like them, we think about our future generation
as we make choices in this moment.
Doesn't it make you feel good about yourself to make such self-less choices?

We believe that self-fulfilling and intentional choices will make your daily life richer.

We believe that self-fulfilling and intentional choices will make your daily life richer.

We strive to be brand that helps you make intentional choices.

We strive to be brand that helps you make intentional choices.

Our Policy

"Let us expand who 'we' are."
This is our proposal to society and to you all.

"Let us expand who 'we' are."
This is our proposal to society and to you all.

We at Ethical&SEA believe that
the expanding who "we" are leads to expanding our compassion.

We at Ethical&SEA believe that
the expanding who "we" are leads to expanding our compassion.

This means not only close acquaintances and loved ones
like parents, siblings, grandparents, relatives, partner, friends, colleagues, classmates.

This means not only close acquaintances and loved ones
like parents, siblings, grandparents, relatives, partner, friends, colleagues, classmates.

Rather considering the producers that bring us vegetables and fish we eat today,
children living in distant countries,
future generations yet to come,
if we include these people as a part of "us" our daily actions would gradually change.

Rather considering the producers that bring us vegetables and fish we eat today,
children living in distant countries,
future generations yet to come,

if we include these people as a part of "us"
our daily actions would gradually change.

if we include these people as a part of "us"
our daily actions would gradually change.

Who does "we" mean for you?


Who does "we" mean for you?


For "we" who live on this earth and earth itself to become truly wealthy,
Ethical&SEA continues to spread this new philosophy.

For "we" who live on this earth and earth itself to become truly wealthy,
Ethical&SEA continues to spread this new philosophy.

Mission

"Spread an ethical lifestyle that leaves a blue earth for the next generation."

In order to leave a blue earth for the next generation,
we bring you "something slightly better"
based on our pillars of "Ethical", "Sustainable", and "Tech."

"Spread an ethical lifestyle that leaves a blue earth for the next generation."

In order to leave a blue earth for the next generation,
we bring you "something slightly better"
based on our pillars of "Ethical", "Sustainable", and "Tech."

Our society has developed while putting a lot of stress on the earth.

Our society has developed while putting a lot of stress on the earth.

Now it is our turn to give back.

Now it is our turn to give back.

Using the knowledge and technology we have acquired,
we can choose a lifestyle that is kind to the earth and to ourselves.

Using the knowledge and technology we have acquired,
we can choose a lifestyle that is kind to the earth and to ourselves.

Through the sales of ethical products,
Ethical&SEA will advocate an ethical lifestyle and way of thinking.

Through the sales of ethical products,
Ethical&SEA will advocate an ethical lifestyle and way of thinking.

Our Values

WILL
Believe in one action today

WILL
Believe in one action today

Shake Hand with
Remove boundaries

Shake Hand with
Remove boundaries

Hello, Ethical
Encounter a new fabvorite

Hello, Ethical
Encounter a new fabvorite

Follow my Heart
Spend your day with the best version of yourself

Follow my Heart
Spend your day with the best version of yourself

SEVEN STORIES

What we value when choosing a product,
In order to promote ethical consumption and sustainability,
We take to heart these seven stories.

What we value when choosing a product,
In order to promote ethical consumption and sustainability,
We take to heart these seven stories.

  • ORGANIC
    Caring is in the ingredients
    From the soil
    where the materials grow to the manufacturing process,
    we insist on organic products
    to deliver "the real deal."
  • OCEAN
    FRIENDLY
    Protect the home of marine life
    Although we usually do not see them,
    the ocean is a big home for marine life.
    We strive for an environment
    that is pleasant to live in for all.
  • PLASTIC
    FREE
    Reduce our environmental footprint
    Society has become aware
    that plastic waste has a strong negative impact on the environment.
    We sell products
    that are environment friendly.
  • GREEN
    RECOVERY
    The earth is made of mountains
    Forests not only purify the air,
    but also bring a lot of nutrients to the ocean.
    Let us work together to protect Mother Earth.
  • FAIR
    TRADE
    Fair wage is an acknowledgement of value
    Manufacturing is rooted in craftsmanship which takes time and skill.
    We acknowledge fair value for the products we support.
  • VEGAN
    People are part of an ecosystem
    Resources from the sea and mountains,
    as well as the bounty of life on this earth are finite.
    We think of ways in which we can protect the ecosystem.
  • NATURAL
    Incorporating the blessings of nature
    Rooted in the community without certification
    There are producers who take good care of naturally-derived ingredients
    Even if they are not certified, there are producers who take good care of nature-derived ingredients.
    We help spread the word about their background.
    and help spread the word.